Here are the ads I've seen compared to the actual games: Homescapes:Ad showed the man from Homescapes is riding a boat in a flooded mansion, and you must move the gold strips to make way for him, and he falls down this hole and lands in the mansion again. The way I see it these games are very similar, with their match-3 gameplay, although I think they are using false advertising to get attention. And Fishdom is pretty much the same as Homescapes with the main gameplay, but you build homes for fish and interact with them I think? And Gardenscapes I don't know much about, but I think it is pretty much Homescapes with a garden, from what I've seen. Homescapes is a matching game, like Candy Crush, where you must clear each level to improve the mansion I think. Authorities like the ASA have a constant uphill battle to fight against fraudulent advertising.Why, just yesterday I say a handful of ads like this, what a coincidence! No no no, these are actually misleading advertisements. The mobile gaming industry is no stranger to misleading advertising and outright fraud in its games. Maybe a couple dozen levels in the thousands of levels of gameplay that most users will never see. While the levels in the ads are technically in the game, they make up a statistically negligible amount of the gameplay. “Because the ads were not representative of the games they were purported to feature, we concluded that they were misleading.”
And you wouldn’t be alone as the UK Advertising Standards Authority has banned Playrix ads and ordered that they are not to be used again. You’re probably also aware that those advertisements do not represent the game at all, as they are match three games similar to Bejeweled or Candy Crush. They’ve become something of a meme in recent months as they rather humorously show a user pulling pins and failing spectacularly at what appears to be rather simple puzzles. If you’ve been on the internet recently or played mobile games you are likely familiar with the ads for games like HomeScapes and GardenScapes. Those annoying puzzle ads you see on Facebook.
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